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new beauty gestures
K beauty hit shelves faster than ever
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Canadian drugstore chain headquartered in Varennes, Quebec. It has more than 400 franchised locations in New Brunswick, Ontario and Quebec under the PJC Jean Coutu, PJC Clinique, and PJC Santé banners.
 MULTIMASLINGGreat for selfies. Attract a younger consumer base. |  FOOT MASKSelf pamper. Pro results made easy at home. |  HAND MASKSelf pamper. Pro results made easy at home. |
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 BUBBLE MASKGreat for selfies. Increase social media presence. |
09 SKUs ranging from skin care to body care designed to answer the demand for multimasking at an affordable price point.
Fast Beauty Retailing and Jean Coutu team looked across the categories to find white space for product ideas.
Hema team provided the artwork, Fast Beauty Retailing brought the idea to life handling all formula creation, marketing content, packaging and manufacturing.
Products are made in South Korea, sold in 400 stores with a price from CAD 2.90 to CAD 4.95
We create thoughtful products and bold strategies for mass, drug and specialty retailers that deliver on the needs of today’s consumer. From skincare to make-up our cross functional operations allow our global retailers innovate with a strong point of differenciation, higher margins and better shoppers loyalty.
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